Creative Director and Photographer
Driving brand transformation through visual storytelling across fashion, beauty, and editorial. With 13+ years of global experience, I bring strategic vision, creative leadership, and cross-platform expertise to every campaign.
Recently
As Director of Photography and Lead Photographer at Rebecca Minkoff, I shape the brand’s visual identity across campaigns, e-commerce, social, and large-scale OOH. From seasonal launches to PDPs, I bridge strategy and execution to support brand positioning and drive measurable engagement.
Background
With over 13 years of experience in fashion, beauty, and lifestyle, I’ve led creative teams, built cross-platform content systems, and directed high-volume production for both emerging and established brands. Trained at NIFT Mumbai and the School of Visual Arts, I bring a cross-cultural perspective and operational discipline to every project.
Skillset
I specialize in photo creative direction, campaign development, efficient content production, and photography. My strengths include visual strategy, art direction, video direction, casting, scalable image systems, and leading cross-functional creative teams.