Creative Director and Photographer
Driving brand transformation through visual storytelling across fashion, beauty, lifestyle, and editorial. With 13+ years of global experience, I bring strategic vision, creative leadership, and cross-platform expertise to every campaign.
This ongoing series explores people's raw, beautiful individuality through portraiture - focusing on character, contrast and quiet emotion.
Beauty & Identity
This ongoing series strips away color to explore the quiet power of contrast, breath, and form—an introspective study in underwater stillness.
Into Quiet
Photographed visuals designed for high-impact OOH placements in NYC, LA, and Miami, contributing to a refined, modern campaign that supported Rebecca Minkoff’s evolving brand identity.
Rebecca Minkoff Fall Campaign
This campaign positions the brand at the intersection of fashion and art, using rooftop and underwater settings to showcase the collection’s bold textures and modern silhouettes in a high-impact, editorial context.
Mona Swims Summer Campaign
A cinematic exploration of fear, beauty, and liberation through the lens of underwater fashion photography.
The Plunge
Golden light, bold shapes, and beachside ease—this summer story is all about elevated escape
Rebecca Minkoff Summer Campaign
Recently
In my current role as Director of Photography at Rebecca Minkoff, I’ve been instrumental in shaping the brand’s visual direction across campaigns, e-commerce, social, and large-scale OOH. From high-impact seasonal launches to fast-turn PDPs, I bridge strategy and execution—crafting imagery that resonates and scales. My work has supported brand positioning, driven measurable engagement, and extended across NYC, LA, and international markets.
Background
With over a decade of experience spanning fashion, beauty, and lifestyle, I’ve built and led creative teams, developed cross-platform content systems, and directed high-volume production for both emerging and established brands. Trained at NIFT Mumbai and the School of Visual Arts, I bring a cross-cultural lens to every project—merging creative instinct with operational rigor.
Skillset
As a creative leader, I specialize in brand storytelling, campaign development, and high-efficiency content production. I’ve directed shoots globally, managed internal and external creative teams, and scaled processes that support both artistry and growth. My core strengths include visual strategy, art direction, image systems, casting, production workflows, and delivering work that balances emotional impact with business results.